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The Four Pillars of Profit-Driven Marketing : How to Maximize Creativity, Accountability, and ROI by Leslie Moeller

The Four Pillars of Profit-Driven Marketing : How to Maximize Creativity, Accountability, and ROI by Leslie Moeller
  • #: 106998
  • Price: $34.99 In Apple Store
  • Category: Books
  • Updated: 2010-05-28
  • Current Version: 3.0.3
  • 3.0.3
  • Size: 6.80 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Copyright ScrollMotion 2009
  •  Add to Favorite apps

 

Description

The Four Pillars of Profit-Driven Marketing : How to Maximize Creativity, Accountability, and ROI

Leslie Moeller

McGraw-Hill

December 16, 2008

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing, " which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

About Iceberg

The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.

Features

- Attractive interface provides a natural reading experience with full pagination.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Search the text within a book.

- Create margin notes with user notation.

About McGraw-Hill

McGraw-Hill authors represent the leading experts in their fields & are dedicated to improving the lives, careers, & interests of readers worldwide.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

What's New in Version 3.0.3

- Minor book fix
- Improved book appearance

iPhone Screenshots

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The information may be outdated (2011-04-12 12:34:24). For actual information go to iTunes

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